Arizona’s La Voz Boosts Circulation

Arizona's La Voz (2x Weekly, Spanish, 60,000) has announced plans to implement a phased circulation increase in 2007 for the Phoenix market that it serves.

Currently the paper distributes 60,000 copies on Wednesday and another 60,000 on Saturday for its weekend product Fin de Semana.

La Voz will add 2,500 copies to its current circulation three times during 2007 to bring the total circulation to 67,500 on Wednesdays and Saturdays. The first of these increases will take place in April.

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