New Editorial Products for 2007

In anticipation of the coming year, we asked the following print properties what new editorial products they have in store for 2007. Here's what they said:

Mario Dueñas, Publisher, Semana News (Weekly, Spanish, 125,000)

In 2007 we anticipate the introduction of expanded editorial products in the automotive and entertainment areas in print; as for online, we'll be re-designing our website, http://www.semananews.com, and we'll be introducing expanded editorial on family-related issues, entertainment, and sports.

Loida Ruiz, National Sales Manager, La Voz (100,000, Spanish, Weekly) and La Vibra (225,000, Spanish, Weekly)

The Houston Chronicle has really strengthened their coverage of Hispanic in the past few years. We have a business reporter, Jenalia Moreno, who covers Hispanic business specifically and was working from Mexico City for two years. We have also started to run stories in La Voz that ran in the Chronicle and vise versa. Stories that have run in Spanish originally have also run in English, showing that they have built on each other's strength.

Myrna Cortez, Sales and Marketing Director, Conexion (50,000, Bilingual, Weekly), and Cancha (25,000, 2xweekly, Spanish)

We have no plans to expand editorial coverage right now, as we feel that we are just where we want to be, having launched Conexion in 2004 to address the more acculturated market, and following with Cancha to address the first-generation market.

John Brown, Sales Director, El Diario de El Paso (20,000, Spanish, Daily)

We are launching an English-language Border Observer tabloid this weekend, aimed at the 18-34 non-newspaper readers. It will be printed on high-bright paper, and very colorful. This will be a lifestyle and entertainmentnewspaper distributed free every Friday in bars, restaurants and in more than 300 single copy boxes throughout El Paso.

One of the sections “Hanging Out” will be an entertainment guide and will include calendar listings, celebrity interviews, movie reviews and concert reviews. Another section, “Ego,” will contain hundreds of photosof local events, such as nightclub scenes, quinceaneras, weddings and social events. “Ego” will keep its readers interested and “in the know.”


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.