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Automercado.com adds English to Spanish Inventory Tools

Designed to help car dealers capture more Hispanic business.

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Automercado.com, the online car dealer resource published by Cox Auto Trader Inc., has announced the launch of “Service Bay,” a tool designed to help car dealers to view, edit, add, renew and remove inventory.

The tool is designed to help simplify the online auto-sales process, while opening up new sources of business for auto-dealers looking to tap into the Hispanic market.

Automercado.com has signed up about 200 car dealerships to date, and offers dealers membership for below $100 per month. The website's online inventory stands at about 650,000 cars.

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