IKEA Wages Direct Mail Campaign in 3 Markets

Home furnishings retailer Ikea recently launched a Spanish-language direct mail campaign in three key U.S. Hispanic markets: Chicago, Dallas, and L.A.

Ikea handles its direct mail campaigns in-house, while Anita Santiago Advertising helps produce its Spanish-language copy.

… and produces a Spanish-language catalog

The mega home furnishings retailer has also developed a Spanish-language catalog for the U.S. market. Ikea has retained Brown Printing Company to print out its U.S. Spanish-language and English-language catalogs.

Ikea's largest U.S. catalogs have a circulation of more than 7 million. Ikea frequently employs a saturation strategy that drops thousands of its catalogs into daily and weekend papers. No word yet on which Spanish-language publications Ikea intends to engage.

Ikea has 23 stores in the U.S. based in the following states: Arizona, California, Connecticut, Ilinois, Georgia, Massachusetts, Maryland, Michigan, Minnesota, New Jersey, Philadelphia, Texas, Virginia, and Washington.

The home furnishings retailer will soon open stores in Florida, New York, Orlando and Utah. Ikea's Hispanic agency of record is Santa Monica-based Anita Santiago.

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.