Advertising Campaign.

 

Company

Brand

Agency

Period

Vehicle

Comment

Coors

Coors Light

Bromley

Ongoing

Print

Bilingual

Scholastic

Disney Bilingual Books

Scholastic

Ongoing

Direct/Shared

5 separate mailings

U.S. Army

U.S. Army

McCann Worldgroup

November 2006 onward

Mobile, Web, TV

New Page on goarmy.com

Chrysler

Nitro

GlobalHue

Q4 2006

TV, Print, Online

Targets Men

Macy's

Macy's West

Tapestry

Dec. ’06 Onward

Print, Radio, TV

Holiday blitz

Taco Bell

Taco Bell

Dieste, Harmel + Partners

December ‘06

Print, Radio TV

Reaction to E. Coli Outbreak

Ikea

Ikea

Anita Santiago

Dec-2006-2007

Direct Mail

Catalogs: Chicago, Dallas, L.A.

Todofut.com

Todofut.com

Media Consulting Group

Ongoing

Online

Placing in Latin American newspaper websites

Porsche

Porsche

Grupo Uno

Ongoing

Latin American Newspaper websites

Promoting its Porsche Club in LatAm

Mission Food's

Tortillas Guerrero

Camelot Communications

Jan. '07 Onward

Online

Developing New website

Vermont Teddy Bear

Vermont Teddy Bear

N/A

Jan. '07 Onward

Online

Developing Spanish-language website

Target

Target

Haworth

TBD

Direct Mail

Direct Mailing Spanish-language piece

 

Ø      Do you want to contact a media planner behind a particular account?

Ø      Want to get in touch with Hispanic Media Buyers when visiting a particular city?

Ø      Do it with Portada’s Media Buyer/Planner Directory!

Subscribe at /subscribe.aspx or call Annette Fielman at (516) 396-0179 (Annette@portada-online.com)


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