Sprint Sponsors U.S. Tour of Hispanic Rock Group MANA
Sprint has announced that it is sponsoring the U.S. tour of highly popular Hisapnic rock group MANA. As a result, Sprint Power Vision subscribers will be able to access exclusive content like videos, interviews, and other tour information over their mobile phones.
Sprint is also launching a larger sweepstakes offering fans the chance to meet the band. Fans can enter by texting the word “MANA” to the number 5678.
Sprint has also launched a mobile fan club for the band and will be sponsoring pre-concert events on tour and distributing branded collateral like posters and other merchandise.
Sprint is promoting its Power Vision service to the Hispanic consumers through a Spanish-language website: www.sprint.com/laredpowervision.
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