Idearc Brings Bilingual Flipped Directories to Tampa


December 18, 2006
Idearc Brings Bilingual Flipped Directories to Tampa

Idearc Media, the official publisher of Verizon Print directories, will be distributing more than 900,000 Tampa Verizon Yellow Page directories in the Greater Tampa area, including bilingual flipped directories for heavily Hispanic areas.

The directories will be standard format English-language Yellow Pages on one side, and the other side will be Spanish-language, featuring all of the same content as the English-language version, just translated.

In all, the bilingual directories will number approximately 168,000 copies, covering 10 different zip codes, says Andrew Shane, spokesperson for Idearc Media. Idearc is a recent spin-off of Verizon Communications.



Other Articles on the Hispanic Yellow Pages Industry:
October 24, 2006: News Analysis: TELMEX Acquires Controlling Interest in Enlace
Apr. 24, 2006: Verizon Yellow Pages Launches New Hispanic Yellow Pages in South Florida


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.