December 11, 2006
Telemundo and Cingular Wireless Sign Deal
Hispanic television station Telemundo has just signed a product placement deal with Cingular Wireless to include the wireless company's phone in its TV series “Seguro y Urgente.”
In addition, Telemundo will provide Cingular customers exclusive content from the show.
The deal is a natural fit, as Hispanics are known to be the most active users of wireless services, over-indexing in text and picture messaging.