December 11, 2006
Telemundo and Cingular Wireless Sign Deal
Hispanic television station Telemundo has just signed a product placement deal with Cingular Wireless to include the wireless company's phone in its TV series “Seguro y Urgente.”
In addition, Telemundo will provide Cingular customers exclusive content from the show.
The deal is a natural fit, as Hispanics are known to be the most active users of wireless services, over-indexing in text and picture messaging.
Lowe’s partners with Messi and CONMEBOL Copa América 2024 USA, enhancing soccer experiences and customer rewards.
Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
