Novamex Account Awarded to Camelot Communications [2-A]


December 11, 2006

Novamex Account Awarded to Camelot Communications

Novamex, the Mexican soft drink manufacturer and owner of sodas Jarritos, Sidral Mundet, Sangría Señorial and Mineragua, has chosen Camelot Communications to take care of its media buying/planning and promotions activities.


Camelot had previously orchestrated various promotions for Novamex, and Jim Lucero, Camelot's managing director, said he was pleased to be taking their business partnership to the next level. Camelot takes over the account on January 1, 2007.


Prior Novamex advertising activities have included broadcast and mobile marketing. Other accounts in Camelot's portfolio include Southwest Airlines, Mission Foods, Guerrero Tortillas, Blockbuster, and others.


To get information about Portada's Online Directory of Hispanic Media Buyers/Planners please click here.

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.