Todofut Gets its Retail Footing through Geo-targeting


December 6, 2006
Todofut Gets its Retail Footing through Geo-targeting


Todofut.com, an online retailer of soccer gear is experiencing success targeting online newspaper markets throughout Latin America with country-specific sports apparel.


The company's strategy is simple: take out ad-space in a given country's newspapers, and advertise that country's soccer jersey at reasonable prices, e.g., advertising Argentine jerseys in Ole, Brazilian jerseys in O Globo, etc. San Diego, CA, based Captura Group buys media for TodoFut.com.

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