Thumbplay Tries its Hand at the Hispanic Market


December 6, 2006
Thumbplay Tries its Hand at the Hispanic Market


Thumbplay, a New York-based online retailer of mobile entertainment content is planning to enter the Hispanic market. Thumbplay filled an important role during the November 2nd Latin Grammys, when it streamed the event live via its mobile platform.


“Thumbplay plans to expand its website Thumbplay.com to have a Spanish-language section of the website,” Patricia Priola, Marketing Project Manager of Thumbplay tells Portada. The company aggregates, promotes and delivers mobile content directly to members via Thumbplay.com. The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience.

Thumbplay, headquartered in New York, was founded by CEO Ari Traasdahl and Executive Vice President, Marketing, Evan Schwartz. Thumbplay Inc., is backed by SoftBank Capital, i-Hatch Ventures, and Redwood Partners.


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