HYPA Launches Tus Amarillas in Chicago


December 4. 2006
HYPA Launches Tus Amarillas in Chicago

The Hispanic Yellow Pages of America (HYPA), a portfolio company of Hispania Capital Partners, LLC is releasing its redesigned Spanish-language directory in Chicago this month, Tus Amarillas.



The directory was originally developed by Chicago's La Raza back in the mid-nineties; Hispania sold La Raza to Impremedia last year, but kept the Spanish-language directory.

HYPA's EVP and General Manager Michael Reagan told Portada: “Basically, we've redesigned the whole look and feel of the book. The new version is much more user-friendly and tailored to the needs of the Hispanic community that it serves.” Mr. Reagan noted that Chicago is presently home to over 1 million Hispanics.

One major change is the audio component of the new books, which was developed by a company called Century Interactive. This feature allows consumers to call a central number and access everything from weather news to their horoscope. The line also offers direct connect to advertisers. In addition, the feature facilitates audio advertisements served at the beginning of the call, before the caller accesses the desired content.



For more information about the Hispanic Yellow Pages sector, read the following articles:


April 24, 2006: Verizon Yellow Pages Launches New Hispanic Yellow Pages in South Florida



October 24, 2006: TELMEX Acquires Controlling Interest in Cobalt Publishing



November 20, 2006: A Q&A with Juan Reffreger, CEO of Seccion Amarilla USA


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.