December 1, 2006

Portada expects the panregional advertising market to grow to an annual volume of more than $440 million by 2015 at an average annual growth rate of 6.8%. The in-depth study includes growth forecasts per media type, for different ad-categories and for the sector as a whole. Historical data and forecasts from 2009 until 2015. A detailed anaylysis of the main players on the meadia an advertiser side. New trends to take into account and more…
Paper copy price: $499 (direct mailed to you in paper format, call 1-800-397-5322 to order).

• Hispanics Online, Advertisers beware
• The Hispanic Online Advertising Market: Sub-sectors
• Advertising Volume Estimates
• Analysis of Media Company Supply and Advertiser Demand
• Growth Drivers, Impediments and Forecasts 2007-2012

• The Markets (Economic and Geographical)
• The Competition
• Growth Drivers, Impediments and Forecasts 2007-2012

• The Hispanic Population: A Heterogeneous Crowd
• Content preferences: Advice for Editors
• The main players in the Spanish-language content market
• The Language Choice Question

• The Sector, the Players, and Geographical Markets Internet:
Opportunities and Threats
• Growth Drivers and Forecasts 2007-2012
• Growth of National Spanish-language advertising

• The size of the Local and National Spanish-language Advertising Market
• Ad-categories in Newspapers and Magazines
• Growth Drivers, Impediments and Forecasts 2007-2012