Weekly lifestyle/entertainment tabloid a strong draw for U.S. retailers
Archive for 11/27/2006
Looks to expand Hispanic marketing efforts; works on Spanish-language website.
Mega-publisher avoids joint ventures and new launches in favor of licensing agreements.
Signs deal with Elsevier Publishing Co. to distribute targeted Hispanic content.
HP launches multi-faceted campaign to reach Hispanics this holiday season with Spanish-language print, online and telephone support.
Publishes Thursday edition to get Hispanics ready for shopping weekend.