Impacto USA Does Special Thanksgiving Edition
11/27/2006
Publishes Thursday edition to get Hispanics ready for shopping weekend.
November 27, 2006
Hewlett Packard’s Holiday Wish: Hispanic Market Share
11/27/2006
HP launches multi-faceted campaign to reach Hispanics this holiday season with Spanish-language print, online and telephone support.
Direct To Gives PhRMA Advertisers a venue.
11/27/2006
Signs deal with Elsevier Publishing Co. to distribute targeted Hispanic content.
License to Thrive: A Profile of Time Inc.’s Panregional Expansion Strategy
11/27/2006
Mega-publisher avoids joint ventures and new launches in favor of licensing agreements.
Advertising Campaigns: Macy’s West
11/27/2006
Looks to expand Hispanic marketing efforts; works on Spanish-language website.
Border Observer Helps U.S. Advertisers Cross Over
11/27/2006
Weekly lifestyle/entertainment tabloid a strong draw for U.S. retailers