November 20, 2006
Kena Parties in NYC
On Wednesday, November 15, Kena magazine launched with a celebratory fiesta at Cielo Club, in Manhattan's fashionable meatpacking district.
The magazine, whose tagline is “El arte de ser mujer Latina,” launches with a rate base of 600,000 copies, and is published by Megazines Group, which also publishes Sobre Ruedas, the automotive magazine (1000,000, Spanish, Monthly). Sobre Ruedas Editor Jaime Flores was present at the event, showing solidarity with the newly launched Kena.
Several media buyers/planners from large New York based advertising agencies, including Wing Latino and Vidal Partnership, were also present at the event.
Kena has been present in Latin America for over 30 years, and is an established title. However, the U.S. edition of Kena will feature distinct editorial and advertising.
