Mochila Expands Hispanic Content


November 13, 2006

Mochila Expands Hispanic Content

Mochila – the online media marketplace - has just announced some new partnerships with major Hispanic content providers that will serve to significantly increase its Spanish-language offerings.


One of its new partners, RUMBO, owned by Meximerica Media, is well known for its magazines targeting Texas Hispanics. The company reaches over 410,000 Hispanics a week with its Sapnish-language products.

Mochila also signed with Starmedia, a popular Spanish-language web portal, with various channels covering a wide array of interests. Starmedia recently re-launched its women's channel with new content and features.


GDA is another new feather in Mochila's Hispanic cap, as one of the biggest Hispanic-centric news aggregators in the country, representing 11 Latin American papers with a combined daily readership of over 5 million.

Mochila also recently signed with Excelsior (circ. 55,000), the California-based weekly paper targeting Hispanics in Anaheim and Santa Ana. Excelsior is published by The Orange County Register (Freedom Communications).


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?