Advertising Campaigns: Chrysler Plans Ad-blitz Aimed at Hispanics


November 6, 2006

Chrysler Plans Ad-blitz Aimed at Hispanics

As part of a multicultural, multimedia ad-blitz that Chrysler is planning for its Sebring model car, the automaker is enlisting the services of its agency of record, Globalhue, to target Hispanic consumers.


The company is calling the effort a 360-degree marketing concept, reflecting the range of advertising mediums and demographics involved. The campaign will include online, TV and movie product placement, print, radio, and online gaming platforms to promote the Chrysler Sebring.

"Media placements for the Dodge Nitro campaign will be where you'd expect Dodge to be: TV sports programming, men's magazines and gaming," said Mark Spencer, senior manager for Dodge marketing and global communications. "At the same time, the campaign will be in front of women using mass media not usually associated with the Dodge brand and its 'Grab Live by the Horns' persona."


The Nitro is the brand's first midsize SUV. It will compete against the Chevrolet Equinox and the Toyota RAV4.


In 2005, Chrysler spent close to $ 2 million in ROP Advertising in Hispanic newspapers, according to Portada Ad-tracking.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.