Top 5 Trends to Follow in Hispanic Print

   Increasing amount of FSI’s. While in the general market, FSI (preprint) advertising accounts for more than 50% of total advertising volume in the Hispanic market, FSI’s advertising volume amounts to a quarter. As an increasing amount of advertisers, particularly retailers, are moving into the market (see article on Home Improvement Advertising category on page 3 of this issue).  Expect the proportion of FSI advertising to increase in Hispanic print media.

2)      Weekend Newspapers- Advertisers using coupons may prefer weekend editions of newspapers as many consumers buy the weekend paper specifically for the coupons.

3)      Wraps: Increasingly, we see newspapers adopting false front covers. (HOY Heineken AD)

4)      Tabs: Some magazines will include a page of stick-on tabs that can be removed and placed on an advertisement for a product that the reader is interested in. That way, the reader can easily go back later and refer to the advertisement, before making a purchase. This is particularly prevalent in ad-heavy magazines like Cosmopolitan en Espanol.

5)      Unique Shapes: Eye-catching shapes such as L-shaped ads or other configurations that call attention to a given ad more than the typical “block” space.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.