According to studies released by Simmons and AOL Latino’s 2006 Hispanic Cyberstudy, Hispanics interact with new media technologies at a higher rate than non-Hispanics.
Percent of Hispanics that:
|
|
Use Instant Messaging
|
68%
|
Share photos online
|
63%
|
Read or post blogs
|
52%
|
Visit Social Networking Websites
|
43%
|
|
|
Hispanics are more like than Non-Hispanics:
|
|
To visit a social networking website
|
46%
|
more likely to view streaming video
|
95%
|
To Download music than non-Hispanics.
|
5 X more likely |
Source: AOL Latino 2006 Hispanic Cyberstudy, Simmons