According to studies released by Simmons and AOL Latino’s 2006 Hispanic Cyberstudy, Hispanics interact with new media technologies at a higher rate than non-Hispanics.
Percent of Hispanics that: | |
Use Instant Messaging | 68% |
Share photos online | 63% |
Read or post blogs | 52% |
Visit Social Networking Websites | 43% |
| |
Hispanics are more like than Non-Hispanics: | |
To visit a social networking website | 46% |
more likely to view streaming video | 95% |
To Download music than non-Hispanics. | 5 X more likely |
Source: AOL Latino 2006 Hispanic Cyberstudy, Simmons