Costa Rican Publishers Organize to Capture more Advertising Revenue

Costa Rican Publishers have formed a new organization called the Asociación Costarricense de Editores de Revistas (ACER), or the Association of Costa Rican Magazine Publishers.

The group hopes to draw greater attention to their medium and underscore the value magazines hold to advertisers seeking to get there message into the public forum.

The ACER, made up of 20 publishing companies will launch officially on November 9, with a seminar examining the magazine's potential as an advertising vehicle. The organization has also developed an ad-campaign with the succinct tagline, “Advertise in Magazines.”

There is no word yet on which platforms the campaign will use to get out its message, though one can only assume that magazine advertising will figure into the mix.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.