Hispanos Unidos Launches in Napa Valley

Napa Valley, CA, has a new Spanish-language newspaper entitled Hispanos Unidos, or United Latinos. The paper will be published on a biweekly basis and available for free at markets and other gathering places. The paper currently reaches just over 17,000 readers, and plans to expand editorial coverage and local advertising. The new launch is being produced by Napa Valley Publishing.

Two of the paper's sections will be fully bilingual to serve as a learning aid to Spanish-dominant readers who would like to learn some English.

Although the paper has been generally well-received by the Latino community, many area Anglos feel under siege by the influx of Hispanics in the area and view the newspaper as an enabler to those who have no desire to learn English or assimilate into U.S. culture.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.