Qwest Telecommunications Targets Latinos

In a bid to become the preferred telecommunications provider for U.S. Latinos, Denver-based Qwest Communications is offering new Hispanic-focused incentives, such as aggressively-priced calling plans to Mexico and Central America, as well as an all-digital Hispanic TV programming package.

The calling program is entitled Qwest Plan Latino and offers rates of seven cents per minute for calls to Mexico.

Qwest has an established presence out West, with 70% to 80% of their clientele in Arizona, New Mexico, Washington and Colorado identifying themselves as Hispanic, among which 90% are of Mexican origin.

Qwest has found through experience that direct-mail is an effective way to market their services to Hispanics; as a result, the company will mail out approximately 200,000 Spanish-language pieces to highlight Plan Latino.

Qwest's agencies of record are Dallas' Legion Advertising and Phoenix's Arvizu.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.