New Spanish Language Weekly Debuts in Idaho

The Idaho Press-Tribune will launch a new Spanish-language publication this Friday in the Nampa, Idaho market with an initial run of 10,000 copies.

The paper will focus mainly on local news and events, announcements, and will also have a classified. For national and international content and photo, the paper will draw from AP Spanish.

La Prensa Libre will be a free distribution paper, available at grocery stores, restaurants and other heavily-trafficked areas.

The new publication has garnered interest from major national retailers and service providers.

The Nampa area's Hispanic population has increased by 106% between 1990 and 2000 alone, according to the Idaho Press-Tribune.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.