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October 1, 2006

Directory of Print Media Buyers

An essential tool for your ad-sales effort!. It's easy to find advertising agencies, but much more difficult reach the print media buyers within those agencies and find out which brands they represent. Portada®'s new directory includes the names, phone numbers and accounts of the 1,000 most important media buyers/planners of print media targeting Spanish-speaking audiences. Permits users to search and manipulate data quickly and easily. US $1,200 per copy, 20% discount for Portada® subscribers

Directory of Print Media Buyers Subscription 4 annual updates

Keep abreast of recent changes and new accounts! With a Directory of Print Media Buyers subscription, you will receive a new, fully updated directory each quarter (4 total), plus a quarterly report on new accounts and accounts that have changed hands, including the names and contact information for media buyers handling the accounts. US $2,500 per annual subscription, 20% discount for Portada® subscribers.

Directory of 300 publications geared to Hispanics

Comprehensive and up-to-date information on more than 300 publications targeting Spanish-speaking audiences. Classified by name of publication, publishing company, name of publisher, frequency, circulation, type of content, reader profile, CPMs, main advertising categories, distribution strategy and more. Permits users to search and manipulate data quickly and easily. US $895 per copy, 15% discount for Portada® subscribers.

US Hispanic print media report

What does it take to be succesful in the expanding market of print media for Spanish-speaking audiences? What are the most effective distribution methods? Who are the main players? Do Latin American publishers have an advantage in the US Hispanic print media market?
How much and in what sectors are advertising sales expected to grow? What are circulation sales going to do? Get the answers to these and other key questions in Portada®'s US Hispanic Print Media Report, a new study containing the latest research and surveys by Portada®'s team of analysts — Essential reading for any newspaper and magazine publisher interested in reaching Spanish-speaking audiences. 30 pages. US $695 per copy, 15% discount for Portada® subscribers.

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