Entrepreneur Magazine Set to Launch Central American Edition

ADS Media Group is trying something a little different with its “La Canasta de Valores” co-op delivery program, which reaches about two million Hispanic households with advertising and sampling offers.

Along with the offers contained inside, the branded poly-bag also includes an entertainment guide, entitled La Buena Vida, with articles on sports, movies, food, music and health.

“We see La Buena Vida as added value to the poly-bag,” says Mayra Rocafort, vice president of sales and marketing for ADS. “We want to make it a fun thing to receive, in addition to all of the great deals contained inside.”


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.