Changing Places [47-A]
September 25, 2006
Changing Places
Michael Miller{People en Espanol}, Eduardo Garcia{Mega TV}, Jim Votaw{Univision Radio} Read more
September 25, 2006
Changing Places
Michael Miller{People en Espanol}, Eduardo Garcia{Mega TV}, Jim Votaw{Univision Radio} Read more
Will launch with initial run of 15,000 copies. Mexican website of publication receives a lot of traffic from the U.S.
September 25, 2006
Changing Places
Michael Miller{People en Espanol}, Eduardo Garcia{Mega TV}, Jim Votaw{Univision Radio} Read more
According to a study conducted by Simmons Research, online Hispanics have a higher level of engagement with Spanish-language websites.
Trillas talks about expansion of México Desconocido’s U.S. presence.
Master file identifies 10 million households.
Cites aggressive Hispanic expansion strategy as promising.
Agency plans campaigns for a few Spanish-language imprints.
Will launch with initial run of 15,000 copies. Mexican website of publication receives a lot of traffic from the U.S..
Included submissions from Agencia Orci and Associates, Fusion Multicultural, and others.
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