Verizon Wireless Chooses New Hispanic Agency

Citing a desire to consolidate creative and media-buying efforts, Verizon Wireless has chosen New York-based GlobalHue to head-up these operations.

Verizon Wireless' Vice President of Advertising and Digital Media John Harrobin said that the decision to award GlobalHue the account was based Verizon Wireless' desire to deliver relevant messages and content to Latino consumers and its confidence in GlobalHue to faithfully execute these tasks with a disciplined and cost-effective approach.

Executive Vice President and Director of Hispanic Client Services, Chris Campos commented that GlobalHue was “thrilled” to be chosen not just as the creative engine behind Verizon Wireless' Hispanic outreach, but also as the deliverer of that creative messaging.

GlobalHue is listed as the country's third-largest Hispanic agency according to Advertising Age. Its other accounts include the I.R.S., Daimler Chrysler and Discover financial, among others.

Verizon Wireless' previous agency of record was LatinVox.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.