GOOGLE TO PROVIDE SEARCH ENGINE TECHNOLOGY AND ADVERTISING TO LATIN AMERICAN NEWSPAPERS

Argentina's La Nacion newspaper and Chile's El Mercurio newspaper will incorporate Google search technology into their websites. The keywords will be sold by US Media Consulting, a Miami-based Internet ad sales company, Bruno Almeida, ad sales director of US Media Consulting, tells Portada®.

US Media Consulting's partnership with Google will roll out in the next few months through deals with newspapers in Argentina, Chile and Uruguay. “These will be our three initial markets. After that we are going to roll out to other Latin American markets”, Almeida adds.

US Media Consulting sells advertising to U.S. Hispanic and regional advertisers for 11 Latin American newspaper websites, the majority of them owned by Grupo Diarios America, a Miami-based organization that represents major Latin American newspapers in the U.S.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.