BATANGA TO LAUNCH CONSUMER MARKETING CAMPAIGN

Batanga plans to launch a $3-4 million consumer marketing campaign to drive users to its site. According to founder and CEO Troy McConnell, the campaign will be done entirely online.

This year, Batanga launched new features that enable users to have more control over how they use Batanga tools. Batanga users can now take music and tools with them to other sites. Batanga also launched “My Radio” which gives users the editorial tools to create their own radio stations. Both of these features are extremely popular with young latinos.

Troy McConnell says teen users have increased 10%-15% percent over the past year. Batanga also has plans to develop its own social networking site in the near future. Batanga.com has  approximately 4 million unique users a month.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?