Advertising Campaigns: Nielsen Media Research

Nielsen Media Research, the provider of television audience measurement and related services, will expand its 'Every View Counts” Campaign to three additional markets in 2007. These markets are Seattle, Tampa and Houston. A Nielsen Media Research representative announced the new campaign at last week in Chicago at the NAHP's Advertising Summit. Nielsen Media Research will use Hispanic publications in these 3 markets. In 2006 Nielsen Media already advertised in the top 10 Hispanic DMA's.

The Everyone Counts Campaigns highlights Nielsen's commitment to ensure that minorities are proportionately represented and accurately counted in TV ratings though its Local People Meter (LPM) methodology.

Trackback from your site.

Avatar

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.