Google Examines Hispanic Coupon Hosting

Tech-giant Google announced recently that it will be offering free coupon hosting to users of its Google Maps service: “The coupon product is still in beta; we are diligently working on rolling out multi-lingual iterations soon,” said Google Account Executive Sarah Carberry.

The move upsets the status quo, since many other companies like ValPak and CoolSavings charge fees for online coupon services, while Google will be offering their service for free. An agreement has apparently been hashed-out whereby Google will host coupons sold by ValPak.

Some in the Hispanic coupon market, like Shayne Walters of Carmen's Cupones y Consejos, would welcome Google's entrance into the market. “Would I view it as competition? Sure, but I think that anything that raises awareness among Hispanic families about the utility of coupons would be a good thing.”

Carmen's Cupones is in the midst of its own online coupon beta test. “Besides, Carmen's Cupones y Consejos is about more than just coupons. We have newsletters that offer health and financial advice. Our readers relate to the brand in a very personal way, which is something I don't see them developing with Google.”


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.