Siempre Mujer and Univision.com Join Forces

In an arrangement that started this month, Hispanic women's lifestyle magazine Siempre Mujer has begun providing content to Univision.com.

The initial agreement is slated for one year, but is likely to be ongoing. Under the agreement, Siempre Mujer will offer home, family, parenting, and other content to Univision.com; in turn, Univision will have links to Siempre Mujer's website, where users can opt to subscribe to the magazine.

As Siempre Mujer spokesperson Mariela Azcuyput it, “Siempre Mujer will be providing content to Univision.com, and Univision will be introducing its vast readership to the magazine, so it is really a great arrangement for both parties.”


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.