Changing Places [44-A]

Elizabeth Marquez has taken up the position of Hispanic Development Officer at First National Bank, Shelby.

Leda Ceccarelli has been hired by Goodman Media International as Senior Account Executive.

Eric Rayman joins QuePasa Corp. as Senior Vice President of Marketing and Sales.

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.