Advertising Campaigns: ComEd Launches Multi-platform Campaign in Chicago

Energy company ComEd is running a multiplatform campaign in the Chicago market, running a TV vignette on Spanish television stations Univision and Telemundo. The vignette features images of Hispanic family life, friendship, and culture.

In addition, ComEd started a campaign last May (Electronic Safety Mitigation Campaign) that included print media buys in Chicago (La Raza, Lawndale News, Hoy, Extra, El Dia, and Reflejos and Philadelphia El Sol and El Hispano) markets.

ComEd also has an energy education and customer assistance initiative website called CARE, which stands for Customer's Affordable Reliable Energy (http://www.exeloncorp.com/comedcare/). The website is available in Spanish, and provides information on how to better conserve energy and save money on energy use.

ComEd is also promoting its CARE program at Chicago-area events such as the Chicago Outdoor Film Festival, the Illinois State Fair, and the Illinois Renewable Energy Fair.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.