Advertising Campaigns: ComEd Launches Multi-platform Campaign in Chicago

Energy company ComEd is running a multiplatform campaign in the Chicago market, running a TV vignette on Spanish television stations Univision and Telemundo. The vignette features images of Hispanic family life, friendship, and culture.

In addition, ComEd started a campaign last May (Electronic Safety Mitigation Campaign) that included print media buys in Chicago (La Raza, Lawndale News, Hoy, Extra, El Dia, and Reflejos and Philadelphia El Sol and El Hispano) markets.

ComEd also has an energy education and customer assistance initiative website called CARE, which stands for Customer's Affordable Reliable Energy (http://www.exeloncorp.com/comedcare/). The website is available in Spanish, and provides information on how to better conserve energy and save money on energy use.

ComEd is also promoting its CARE program at Chicago-area events such as the Chicago Outdoor Film Festival, the Illinois State Fair, and the Illinois Renewable Energy Fair.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?