Advertising Campaigns: ComEd Launches Multi-platform Campaign in Chicago

Energy company ComEd is running a multiplatform campaign in the Chicago market, running a TV vignette on Spanish television stations Univision and Telemundo. The vignette features images of Hispanic family life, friendship, and culture.

In addition, ComEd started a campaign last May (Electronic Safety Mitigation Campaign) that included print media buys in Chicago (La Raza, Lawndale News, Hoy, Extra, El Dia, and Reflejos and Philadelphia El Sol and El Hispano) markets.

ComEd also has an energy education and customer assistance initiative website called CARE, which stands for Customer's Affordable Reliable Energy (http://www.exeloncorp.com/comedcare/). The website is available in Spanish, and provides information on how to better conserve energy and save money on energy use.

ComEd is also promoting its CARE program at Chicago-area events such as the Chicago Outdoor Film Festival, the Illinois State Fair, and the Illinois Renewable Energy Fair.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.