Newsweek en Español Launches Argentine Edition

Newsweek has signed a deal with Argentina's Communication Grupo 3 S.A. and Mexico City-based News for America LLC to publish an Argentine edition of Newsweek en Español.

Newsweek en Español Argentina will include local and regional content, such as Argentine politics, culture, business, sports and science and will also be supplemented by international content from Newsweek en Español.

Newsweek Argentina will produce about 10 pages of Argentina-exclusive content per week, which translates to about 20% of the magazine. The rest of the magazine--about 40 pages of editorial minus ad pages--will be shared with Newsweek en Español.

Advertisers include Honda, BGH, Air Madrid, Kawasaki, Casino Puerto Madero, VW, YPF, San Cristobal (Argentinean wine), Aeropuertos Argentina 2000 and Rolex.

Initial circulation is 10,000 copies, increasing to 15,000 in the first year.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.