Newsweek en Español Launches Argentine Edition

Newsweek has signed a deal with Argentina's Communication Grupo 3 S.A. and Mexico City-based News for America LLC to publish an Argentine edition of Newsweek en Español.

Newsweek en Español Argentina will include local and regional content, such as Argentine politics, culture, business, sports and science and will also be supplemented by international content from Newsweek en Español.

Newsweek Argentina will produce about 10 pages of Argentina-exclusive content per week, which translates to about 20% of the magazine. The rest of the magazine--about 40 pages of editorial minus ad pages--will be shared with Newsweek en Español.

Advertisers include Honda, BGH, Air Madrid, Kawasaki, Casino Puerto Madero, VW, YPF, San Cristobal (Argentinean wine), Aeropuertos Argentina 2000 and Rolex.

Initial circulation is 10,000 copies, increasing to 15,000 in the first year.


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