Kraft Foods’ Comida y Familia Audited by ABC

Kraft Foods' custom publication Comida y Familia, produced by Independent Publishers Representatives (IPR), has been audited by the Audit Bureau of Circulations. Comida y Familia is aimed at Hispanic women who are interested in new recipes and cooking ideas, and also includes health and wellness components.

Full page color ads cost approximately $38,000 on a rate base of 1,000,000 (CPM $38) preprinted inserts are approximately the same price.

Texas and California comprise the majority of the magazine's distribution, with 560,000 copies between the two (62% of total distribution) with Florida and New York the next largest territories with 185,000 copies between the two (21% of total).

Approximately 65% of its readers are high school graduates, while another 28% have graduated or have had some college experience.

The audit found that the mean household income of its readers was about $29,000. Its readers are overwhelmingly female, accounting for some 95% of the reader base.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.