Verizon Pushes new Products in Direct Mail/ TV Effort

Verizon has announced that it is launching two new Spanish-language campaigns aimed at raising awareness about the company's new unlimited calling plan (Verizon Freedom Essentials) and its low-cost high-speed DSL Internet access. Each campaign will have a 60-second TV-spot, and an accompanying direct mail component.

The Verizon Freedom Essentials ad began airing in five markets (New York, Philadelphia, Chicago, Dallas, and L.A.) in mid-July and the DSL ad will air at the end of the month.

The direct-mail campaigns target the same markets and began July 11th


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.