Verizon Pushes new Products in Direct Mail/ TV Effort

Verizon has announced that it is launching two new Spanish-language campaigns aimed at raising awareness about the company's new unlimited calling plan (Verizon Freedom Essentials) and its low-cost high-speed DSL Internet access. Each campaign will have a 60-second TV-spot, and an accompanying direct mail component.

The Verizon Freedom Essentials ad began airing in five markets (New York, Philadelphia, Chicago, Dallas, and L.A.) in mid-July and the DSL ad will air at the end of the month.

The direct-mail campaigns target the same markets and began July 11th


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