Revenue-generating Event Auctions Hit South America and U.S. Hispanic Print Landscape

In a first for the Latin American and Spanish-language newspaper market, CityXpress and Colombia's El Tiempo have announced the rollout of “La Gran Subasta El Tiempo, (El Tiempo's Big Auction).” The 10-day auction pairs local retailers with the Bogota daily to sell merchandise through the auction in exchange for advertising credits, should their items sell.

The deal is CityXpress' first foray into a Latin American market, and surely not their last. The company estimates that there are upwards of four hundred Spanish-language dailies in the Latin America, the U.S. and Spain, that are good candidates for their program. Since its inception in 2002, CityXpress has generated in excess of $140 million revenue for newspapers in event auctions.

The model purports to attract new advertisers to the newspapers, bolster store traffic for vendors, and offer good bargains for consumers: an ostensibly win-win-win situation.

“La Gran Subasta El Tiempo” is scheduled to run July 23rd-August 2nd.

Trend

A number of companies is offering newspapers technologies to increase their online advertising and e-commerce revenues. The opportunity is particularly large in Spanish-language media due to the fact that many publications in that space have not yet totally migrated their content to the web. Harvest Info, the Mason, OH, based company publishers' software solutions company has also introduced its services to the Hispanic market for the first time. It's “Dealstorm” outlet is a print advertising portal that allows consumers to search across various ads to find the best local deals presented as an “organized result set.”

Harvest info also launched “Click Lizard,” a keyword-based, pay-per-click advertising mechanism designed to boost ad revenues.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.