Starcom and Public Square Books Unveil Joint Venture

U.S. Starcom, a provider of value-added telephone services has partnered with Public Square Books, publisher of Spanish-language graphic novels, to launch mini-bookstores within certain stores that already have relationships with Starcom.

What will start with a limited number of openings at select venues will eventually grow into a nationwide presence, the companies hope. The mini-stores (or librerias), will sell graphic novels, kids' books and DVDs by Latino authors and artists.

The venture will also have an online component (www.librosestrella.com) that will offer a much wider selection of merchandise to choose from.

John DiDomenico, President of U.S. Starcom, said in a statement that U.S. Hispanics are set to spend $1 trillion this year in goods and services, and that the book market is a hitherto unexploited area.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.