Changing Places [40-A]
Eddie Gonzalez (Bravo Group), Jorge Enderica [Old Mutual Financial Network], Marco Vega[Concept Café Advertising], José Alex Gómez[La Opinión]
Menu
Eddie Gonzalez (Bravo Group), Jorge Enderica [Old Mutual Financial Network], Marco Vega[Concept Café Advertising], José Alex Gómez[La Opinión]
Plans to introduce a new Latin American online auction site.
Eddie Gonzalez (Bravo Group), Jorge Enderica [Old Mutual Financial Network], Marco Vega[Concept Café Advertising], José Alex Gómez[La Opinión]
Both targeted print advertising giants will combine their strengths (Valassis, newspaper FSI business) and ADVO (targeted co-op direct mail) and offer it to advertisers targeting Hispanics.
Dating site Amor.com, to be launched in coming weeks. Joins the Amigos.com and Match.com as a resource for Hispanic and Latin American daters.
Cingular and Verizon Wireless go direct mail
Campaign aimed at reducing teen use of prescription drugs and Hispanic methamphetamine crisis.
Companies announce plans to open mini-bookstores and website.
Seeks to create dialogue about improving marketing efforts to affluent Hispanics. Advertisers try to reach Hispanics interested in gambling in Latin America and viceversa.
New bi-monthly targets male and female teens in Colorado, New Mexico and Wyoming.