Changing Places [40-A]
07/17/2006
Eddie Gonzalez (Bravo Group), Jorge Enderica [Old Mutual Financial Network], Marco Vega[Concept Café Advertising], José Alex Gómez[La Opinión]
July 17, 2006
Argentina’s La Nación Buys DeRemate.com’s Websites in Argentina and Chile
07/17/2006
Plans to introduce a new Latin American online auction site.
Changing Places
07/17/2006
Eddie Gonzalez (Bravo Group), Jorge Enderica [Old Mutual Financial Network], Marco Vega[Concept Café Advertising], José Alex Gómez[La Opinión]
Valassis’ Advo Acquisition May Tip Scales in Hispanic Direct Mail/FSI Landscape
07/17/2006
Both targeted print advertising giants will combine their strengths (Valassis, newspaper FSI business) and ADVO (targeted co-op direct mail) and offer it to advertisers targeting Hispanics.
New Spanish-language Dating Site
07/17/2006
Dating site Amor.com, to be launched in coming weeks. Joins the Amigos.com and Match.com as a resource for Hispanic and Latin American daters.
Wireless Companies Launch Direct Mail Assault
07/17/2006
Cingular and Verizon Wireless go direct mail
Arizona Launches Print, Radio and TV Campaigns Against Drug-abuse
07/17/2006
Campaign aimed at reducing teen use of prescription drugs and Hispanic methamphetamine crisis.
Starcom and Public Square Books Unveil Joint Venture
07/17/2006
Companies announce plans to open mini-bookstores and website.
Hispanic Gaming Summit Rolls into Las Vegas
07/17/2006
Seeks to create dialogue about improving marketing efforts to affluent Hispanics. Advertisers try to reach Hispanics interested in gambling in Latin America and viceversa.
Lateen Magazine Launches
07/17/2006
New bi-monthly targets male and female teens in Colorado, New Mexico and Wyoming.