Changing Places [39-A]
Robert S. McAdam[Wal-Mart], Richard Pérez-Feria[West Coast] Roberto Ruvalcaba[Televisa], Diego Naranjo[Latin3].
Robert S. McAdam[Wal-Mart], Richard Pérez-Feria[West Coast] Roberto Ruvalcaba[Televisa], Diego Naranjo[Latin3].
New service will home-in on Hispanic public opinion.
Robert S. McAdam[Wal-Mart], Richard Pérez-Feria[West Coast] Roberto Ruvalcaba[Televisa], Diego Naranjo[Latin3].
Move intended to strengthen HYPA’s presence in Midwest and Southwest corridor.
Synovate reveals initial results of Hispanic Readership Study, American Airlines Case Study, the value of Editorial Integrity, Portada® launches Portada® Ad-Tracking.
It will initially publish Mexican content.
New print advertising campaign for La Lechera Flakes and Yoplait brands.
Publication to focus more on the interests of its Andean readership.
What % of the US $100 million Hispanic online advertising market is spent on websites of newspapers targeting Spanish-speaking audiences?
U.S. $250,000 campaign will use print, radio, and television to get the word out. Read more.