Yahoo! and América Móvil Offer World Cup Content to Latin American Cell Phones
Following a recent agreement, Yahoo! and América Móvil will be providing continuous 2006 FIFA World Cup content to millions of cell phone users in 11 South American
countries, including: México, Brazil, Colombia, Argentina, Uruguay, Paraguay, Ecuador, Guatemala, El Salvador, Perú and Chile.
This follows a long-standing exclusive relationship between Yahoo! and FIFA that dates back to 2001 under which the two entities produce, market and operate the official website of the 2006 FIFA World Cup.
The mobile content site (http://www.fifaworldcup.com) offers the latest news on standings, match-ups, game highlights, and photos. As the preeminent mobile content provider in Latin America, the content has the potential of reaching over 100 million América Móvil users in the region, and increase Yahoo!'s presence in Latin America, which currently reaches over 47 million users there.
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