Measurement and Accountability Among Main Issues to be Discussed at Hispanic Magazine Summit

Magazine Publishers of America will host the 2^nd Hispanic Magazine Summit in Miami this Wednesday and Thursday (June 28^th and 29^th). Approximately 150 participants (publishers, advertisers and researchers) are expected. The practical, high-powered, research-based conferencewill focuson the most vital questions facing the Hispanic magazine community today:How can publishers increase advertising dollars? How can Hispanic magazines maximize multi-platform revenues?

Discussions led by top-level executives plus presentations of new and original readership research will include:

• Measure reader engagement plus demographic and psychographic preferences
• Identify accountability across every relevant sector
• Increase advertising budgets dedicated to the Hispanic magazine market
• Help your business to improve the magazine business as a whole

The Summit will feature independent third-party research addressing these key readership issues. Jackie Hernandez-Fallous, Publisher of People en Español and chair of the Summit, notes that “everyone knows that the Hispanic market is growing, and with it, marketers are looking for ways to be able to advertise and reach this audience. The Summit is important to magazine publishers, ad agencies and clients as we as an industry continue to grow, and identify opportunities to do so collectively.”

In addition, this year's Summit is not only about demographics—it is about Hispanic magazines' real role in shaping the future of American media. The best business strategies, case studies, and success stories affecting the industry today will be unveiled.

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