Digital: StarMedia & VOY Launch Digital Latin Music Service
StarMedia (www.starmedia.com), a Wanadoo company, and VOY Music (www.voymusic.com), a next generation Latin music platform dedicated to the discovery, promotion and marketing of Latin music, announced the launch of their online digital Latin music service, StarMedia Radios powered by VOY.
The launch of StarMedia Radios will provide StarMedia s customers with a leading-edge digital entertainment platform to discover, explore and enjoy all facets of the Latin music experience, said Alejandro Cosentino, CEO of VOY Music. The service is intuitive and comprehensive, allowing Latin music fans to fully search, select, consume and share all things relevant to their passion for Latin music and the best of Latin culture, continued Cosentino.
StarMedia Radios, powered by VOY, provides a growing network of 26 highly-popular originally programmed radio stations with a worldwide audience, a music store, and a Latin music virtual record label as well as podcasting, news and other interactive features. In addition, StarMedia Radios new media player offers streaming music and news that is fully integrated with other services including viral networking features allowing users to rate, recommend and share specific selections with friends.
StarMedia has continually sought to strengthen its brand by developing the variety and relevance of its content. The new StarMedia Radios service will significantly enhance our user s online experience, through an innovative, cutting-edge digital music service the latest in a series of recent upgrades to the portal , noted Juan José Nuñez, StarMedia s vice president of operations.
"As more and more of the Latino audience flocks to the Internet as their main source of information and entertainment, tools like Internet radio channels are a great way to reach our consumer while they are engaged in content they care about and choose," says Anne Howard, director of online services at La Agencia of Orci & Asociados. "In terms of access, of the 16.7 million U.S. Latinos online, there is a high percentage of households with broadband connections and, as we know, Latinos continue to be Latinos online and music will always be a major part of their lives."
StarMedia.com is a free-to-web service connecting more than 20 million Spanish-speakers through the Internet as well as providing them with most relevant and extensive services and information. StarMedia has local operations in Mexico, Spain and throughout the United States (Los Angeles, Miami and New York); and, is wholly owned by Wanadoo, Europe s second largest online company, and a subsidiary of the France Telecom Group.
VOY (meaning I Go in Spanish, www.voygroup.com) was founded to create the first diversified media company focused exclusively on the the new Pan Latin Generation. VOY has established a unique content creation, discovery and distribution platform that is rapidly becoming a place to find, share and consume the best of Latin entertainment and culture. VOY has offices in New York, Los Angeles, Miami and Buenos Aires.
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