Increasing Competition in the New York Spanish-language Yellow Pages Market
Spanish-language Yellow Page publishers are entering the New York market to grab a piece of the Big Apple's Hispanic Yellow Pages advertising market. New York is the second largest Hispanic market in the United States, with over 4 million Spanish-speakers in New York City and surrounding areas. More than 30% of New York City residents are Hispanic.
Independent Yellow Page publishers, who are not related to a telecommunications company and are trying to get a national footprint recently bought New York Hispanic Yellow page properties and launched new books.
Enlace Spanish Yellow Pages last week acquired Las Super Páginas Amarillas, an independent New York City area Spanish Yellow Pages directory. The New York City directory currently covers the five boroughs of Manhattan, Queens, Brooklyn, The Bronx, and Staten Island as well as parts of Long Island, Westchester, Rockland, New Jersey and Connecticut. With the acquisition, comes an experienced and aggressive Manhattan based sales force eager to lead the market with Enlace's resources.
Last month HYP Network another independent publisher of Spanish language yellow pages directories in the United States announced that it has launched its new Directorio en Español in New York City. “Launching Directorio en Español in NYC is an important step as HYP Network will have a presence in 9 of the top 10 markets based on their Hispanic population,” said Patrice Listfield, Chief Executive Officer of HYP Network LLP..
Ambassador Yellow Pages last year launched Nuestra Guía, a standalone Spanish directory in Manhattan. Nuestra Guía. According to Ambassador, "Magazine + Resource Guide+Yellow Pages" is a unique medium to reach Hispanics in Manhattan. Additional Nuestra Guia directories will be published throughout the tri-state area in 2006.
Verizon Superpages en espanol also publishes a directory in the New York market. The company is the largest publisher of Hispanic directories in the U.S. and also provides a Hispanic online shopping resource http://www.superpages.com/espanol.
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