An in-depth survey about the 2006 Soccer world cup supplements of more than 10 Hispanic newspapers:
Newspaper/Publisher |
Distribution/ |
Frequency |
Advertisers |
Content provider |
Vida en el Valle (Mc Clatchy, Fresno and Modesto/Stockton/Sacramento, CA) |
Insert in tabloid format (32 pages) |
May 31st Weekly coverage in sports section |
Food Maxx, RJHill Homes, PMZ Real Estate, Family Lending Center, Phifer, Suntex shading fabric, Cricket, Golden Credit Union, Lightspeed Real Estate Services, Manteca Trailer & Camper, Inc. |
In-house, Efe and AP, in that order. |
La Voz (Ashland Media-Gannett) |
Insert. 28-32 page edition |
Each Wednesdayduring 6 weeks. |
General Motors, Chrysler, Dodge, Ford, Pepsi |
El Universal from Mexico City |
Impacto USA |
Insert. (Page count tbd) |
June 3rd & July 15th |
Retail & Financial Sammy's Camera & Wells Fargo |
In-house. Efe & Reforma |
Impremedia (La Opinion, La Raza, Diario La Prensa, El Mensajero, Orlando and Tampa (La Prensa) – In addition Dallas Al Dia (Belo Corp.) |
10 weekly supplements covering each group 12 to 24 pages depending on the market – (LA is 24). The Brindis de Gloria magazine (46 pages, glossy, full color) |
One for the draw, one about each group (A-H – April 14-June 2) and wrap up 'Brindis de Gloria', July 17th. |
Three title sponsors: Moneygram, Best Buy, Bud Light. In addition: Dodge, Intel, Verizon Wireless…
|
In-house, EFE. 3 Impremedia reporters will be in Germany (2 from LA and 1 from NY). |
Que Pasa (Raleigh, Charlotte and Greensboro / Winston Salem, NC, Que Pasa Corporations) |
Insert. 40 pages Full color tabloid. |
Weekly. (Thurs) April 6th through July 13th |
Corona, Compare Foods, MoneyGram |
In-house sports editors and graphic designers. |
Tiempos del Mundo (Noticias Panamerica) |
Pull-out. 24 pages. Two 12-page sections. to run in two separate issues. |
June 8th June 15th edition. |
Same as main newspaper. |
The Lab Ideas. Text and photos licensed by AFP news agency. |
Vida Latina (Southeast: Georgia, North Carolina, and South Carolina) |
Insert. Four page center spread. |
May issue |
ADT and Caracolillo Coffee |
Newswires, In-house additions and edits. |
Ahora Si! (Cox Newspapers, Austin, TX) |
8-12 preview edition (part of main publication) |
June 8th and thereafter. |
NA |
Soccer reporter in Germany covering the tournament. Newswires. |
A two week series: Next week look for El Nuevo Herald, Hoy Newspapers, Al Dia Filadelfia, New York Post, NY-Daily News, La Palma and more ….