Comscore Verifies HispanoClick’s Online Audience.

ComScore has verified that HispanoClick, an online Hispanic advertising network, reaches 5.42 million viewers in the US alone every month. The Hispanic online advertising network also reaches millions of unique viewers in Latin America and Spain.

HispanoClick, a Hispanic online advertising network with Spanish-language publishers in the United States, Latin America, and Spain, had comScore measure their network-wide traffic patterns beginning March 2006.

The comScore study concluded the Hispanic online advertising network reaches over 65 million unique visitors every month. The United States, Mexico, Spain, Argentina, and Chile topped the list of HispanoClick's online advertising markets, with the U.S. alone reaching 5.42 million unique viewers.

"We are pleased to see our traffic numbers confirmed by ComScore," said Marc Duquette, HispanoClick CEO. "We provide advertisers an additional and efficient media outlet to reach the US Latino market, as well as online Hispanic advertising markets throughout the world."

In addition to the total number of unique visitors, ComScore's analysis of the Latino online advertising network showed:
* 84.5% of visitors are between the ages of 18-49
* 57% of visitors ages 18-59 are male
* 62% of Business & Finance channel visitors report household income levels starting at $60K

HispanoClick recently added Universal Music, Nestle, Nextag, and Monster.com in Spanish to their expanding list of clientele.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.