Comscore Verifies HispanoClick’s Online Audience.

ComScore has verified that HispanoClick, an online Hispanic advertising network, reaches 5.42 million viewers in the US alone every month. The Hispanic online advertising network also reaches millions of unique viewers in Latin America and Spain.

HispanoClick, a Hispanic online advertising network with Spanish-language publishers in the United States, Latin America, and Spain, had comScore measure their network-wide traffic patterns beginning March 2006.

The comScore study concluded the Hispanic online advertising network reaches over 65 million unique visitors every month. The United States, Mexico, Spain, Argentina, and Chile topped the list of HispanoClick's online advertising markets, with the U.S. alone reaching 5.42 million unique viewers.

"We are pleased to see our traffic numbers confirmed by ComScore," said Marc Duquette, HispanoClick CEO. "We provide advertisers an additional and efficient media outlet to reach the US Latino market, as well as online Hispanic advertising markets throughout the world."

In addition to the total number of unique visitors, ComScore's analysis of the Latino online advertising network showed:
* 84.5% of visitors are between the ages of 18-49
* 57% of visitors ages 18-59 are male
* 62% of Business & Finance channel visitors report household income levels starting at $60K

HispanoClick recently added Universal Music, Nestle, Nextag, and Monster.com in Spanish to their expanding list of clientele.


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Portada Staff

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